New Shopping Platform to Engage Customers
While shopping in physical stores will never be obsolete, as long as there are those who enjoy spending the day at the mall, or traveling from store to store, customers are spending more time online shopping for the convenience, selection, and pricing. One caveat of Online Shopping is the lack of interaction between retailer and customer. Items for purchase are available for viewing, but there are many elements that cannot be conveyed via photographs. Appliances cannot be demonstrated, for example, and it is difficult to determine how men and ladies fashion items will look on actual people.
Some companies are establishing innovative ways to bridge that gap. One company, Go Shop Malaysia, for example, is combining the ease of internet shopping with an interactive component available. Local shoppers can tune into a specific channel to learn about products. There are explanations, models to try on fashions and jewelry, demonstrations of the latest electronics, and new products being introduced daily. Those watching the channel can go online, or call in, to order featured products. Special pricing is often offered for limited times, sales and clearance pricing is available on selected items, and an easy payment plan is an option for some products.
Videos are available online for those who prefer that shopping venue. Items can be ordered twenty-four hours a day, and there is a help center available to get questions answered. Once registered online, customers can create a wish list, view products according to categories, and pay for items with major credit cards, or debit cards drawn from local banks. Registering is quick and easy. Customers enter their names and email addresses, select a password, and enter a few other details when prompted. After that, simply choose items, and proceed to the checkout page to complete the transaction. A fast log-in procedure is all that is needed, once customers are originally registered.
The channel, and the website, features premium brands, local products, and international brands as well. The wide range of items available include fitness products, digital and electronics, home and kitchen appliances, accessories, kitchenware, and many others. Manufacturers can arrange to sell their products on the Go Shop channel by contacting the company, and planning a production to introduce and demonstrate their items. The channel reaches thousands of customers, so start-up businesses can significantly increase their customer base by participating in the unique approach to shopping. Creating a show, deciding on a host, and all components of production can be completed in-house.
